Bete Noire

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Well, need a weird-sounding word for an enemy?
You got it: bête-noire
‘Bête-noire’ are bitter enemies, rivals or fierce competitors, just like ‘The Hindu’ and ‘ToI” are in this advert.

Meaning of Bete Noire:

1. Something especially hated or dreaded; a bugbear.

Pronunciation: beyt nwahr

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