Bias

Pronunciation: bahy–uhs

Have a look at the advert below:

Well, the hero in the ad does carry a strong bias for Crabtree switches, or we can say, he is Prejudiced towards them, isn’t he?

The dictionary definitions for Bias are as follows:

1. A partiality that prevents objective consideration of an issue or situation
2. A line or cut across a fabric that is not at right angles to a side of the fabric
3. Influence in an unfair way

Usage examples for Bias:
1. Political parties generally carry a bias against those castes which vote against them
2. Social servants generally do not carry any bias and work for the benefit of all.