Hoofer

Hoofer

We could have picked countless videos for this word but then the soothing sound of this advert made us choose this one. A hoofer is a ‘A professional dancer’ and the one in this ad does do a professional job for sure. Meaning of Hoofer: 1. A professional dancer,...
Unscrupulous

Unscrupulous

Well, this is one unscrupulous shopkeeper, one without any principles. You have to agree, don’t you? ‘Scruples’ means ‘a moral or ethical consideration or standard that acts as a restraining force or inhibits certain actions.’ Meaning of Unscrupulous 1. Without...
Hoofer

Malapropism

If only we could have found a better video than this to explain this word: it is the perfect match and one that needs to no explanation. Meaning of Malapropism 1. The unintentional misuse of a word by confusion with one that sounds similar. Pronunciation:...
Hoofer

Stupefied

Well, this is the dazed expression on one’s face when one is conned. Stupefied is the expression exhibited right at the end of the advert, when Ranbir Kapoor says the extra amount in the bill is actually the roaming charge for packing food. Meaning of Stupefied 1. To...
Presumptuous

Presumptuous

Well, we can certainly call this brand of advertising as ‘presumptuous’. In fact all ‘fair and lovely’ ads (and the ads of its brethren) are very similar: they all assume the success that is going to follow by simply turning fair. Meaning of Presumptuous Going beyond...
Presumptuous

Bete Noire

Well, need a weird-sounding word for an enemy? You got it: bête-noire ‘Bête-noire’ are bitter enemies, rivals or fierce competitors, just like ‘The Hindu’ and ‘ToI” are in this advert. Meaning of Bete Noire: 1. Something especially hated or dreaded; a bugbear....