Unscrupulous
Well, this is one unscrupulous shopkeeper, one without any principles. You have to agree, don’t you? ‘Scruples’ means ‘a moral or ethical consideration or standard that acts as a restraining force or inhibits certain actions.’ Meaning of Unscrupulous 1. Without... Malapropism
If only we could have found a better video than this to explain this word: it is the perfect match and one that needs to no explanation. Meaning of Malapropism 1. The unintentional misuse of a word by confusion with one that sounds similar. Pronunciation:... Stupefied
Well, this is the dazed expression on one’s face when one is conned. Stupefied is the expression exhibited right at the end of the advert, when Ranbir Kapoor says the extra amount in the bill is actually the roaming charge for packing food. Meaning of Stupefied 1. To...
Presumptuous
Well, we can certainly call this brand of advertising as ‘presumptuous’. In fact all ‘fair and lovely’ ads (and the ads of its brethren) are very similar: they all assume the success that is going to follow by simply turning fair. Meaning of Presumptuous Going beyond... Bete Noire
Well, need a weird-sounding word for an enemy? You got it: bête-noire ‘Bête-noire’ are bitter enemies, rivals or fierce competitors, just like ‘The Hindu’ and ‘ToI” are in this advert. Meaning of Bete Noire: 1. Something especially hated or dreaded; a bugbear....
