This is a clever-clever advert. Have a look:
The two guards in this implement a super clever maneuver in order to implement a scheme. This plotting and scheming, when merged with cleverness, is referred to as contriving something.
In most senses, this word is used in the negative sense, so it may be 100% applicable in the given case.
Meanings of Contrive:
1. To plan with cleverness or ingenuity; devise.
2. To invent or fabricate, especially by improvisation.
3. To plan with evil intent; scheme.
4. To bring about, as by scheming; manage