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Technology is one of the most important sectors in today’s generation. Everything we do uses some or the other form of technology. Advancements in technology create wider opportunities in various fields of study and they help people do things efficiently. But these advancements create a broader scope for innovation and end up being the reason for further advancements. Every student, whether he/she is appearing for GMAT or GRE or any other examination for that matter must be aware of the current trends in science and technology.

Article Compilation for Technology

How does this section work?

Well, it is simple. We will keep adding fresh reading links to this page, in the column given on the right of the page. The column would carry fresh articles every month that you should explore and read. Also, we would be adding fresh RCs from the area, as and when they are uploaded on the website. All in all, this section of the website would be constantly expanded to offer you the best possible reading suggestions.

Authors to explore in the field of Technology

1. Nate Swanner:

TNW’s West Coast writer in the PNW (Portland, Oregon). Nate loves amplifying developers, and codes in Swift when he’s not writing. (source:

2. Napier Lopez:

Napier Lopez is a writer based in New York City. He’s interested in all things tech, science, and photography related, and likes to yo-yo in his free time. (source:

3. Matthew Lynley:

Matthew Lynley is the lead blogger for The Wall Street Journal’s technology blog Digits, based in New York. His coverage includes apps, gadgets and industry news. (source: the wall street journal)

4. Mary Beth Griggs:

Mary Beth Griggs is a Science Journalist based in New York City. She covers science, energy, environment, and infrastructure. As a geology/archaeology nerd, she also has a weakness for stories involving rocks. Her work has also appeared in Smithsonian, Popular Mechanics, and Discover Magazine among others.(

Terminology for technology:

Here is a list of words and their meanings that are often used in technology:

  • Content Curation: The process of sorting, organizing and structuring large volumes of content from the web and presenting them is known content curation
  • Engagement: Interaction or involvement of an individual or a group of people with technologies such as social media. Example: liking posts on Facebook, commenting on posts, posting tweets on Twitter, viewing pins on Pinterest
  • Embedding: Putting social media content on a web page
  • Impressions: How many times a piece of social media content is seen
  • Influencer: Person who affects opinions and behavior through social media
  • Mention: Referring to a person or account on social media. Example: @mention on Twitter, +mention on Google+
  • Microblogging: Using social media to share content like text, photos, videos, etc. Example: Twitter, Facebook, Google+
  • Organic: Content that ranks highly because people have liked it or viewed it, not because companies have paid to promote the content
  • Reach: How many people see social media content
  • Social Graph: Network of relationships between Internet users
  • User-Generated Content (UGC): Social media content created by users, not by companies or organizations
  • Affiliate Marketing: Using other people or organizations to bring in customers via ads or content on their website. Marketing affiliates can get payments or discounts for the customers they bring in
  • Bounce Rate: Percentage of visitors who enter a website and immediately leave without even looking at the other pages of the same site
  • Call to Action(CTA): Text or image on a web page that asks a visitor to do something like read more content, join an email list, sign up for a webinar, buy a product, etc.
  • Click through Rate (CTR): Percentage of people who click on links on web pages or in marketing emails
  • Funnel: Series of events or actions a person takes in moving from being a potential customer to an actual customer
  • Impression: Number of times people see a certain piece of web content
  • Keyword: Word or phrases used to search for online content
  • Marketing Automation: Using software or online services to automats and measure marketing efforts with things like marketing emails, customer relationship management, social media, reporting, and analytics. Example: HubSpot, MailChimp, Act-On
  • Multichannel: Using different marketing platforms. Example: Using Facebook as a medium for advertising.
  • Search Engine Marketing (SEM): Advertising on search engines. Example: AdWords, Bing Words
  • SEO: Search Engine Optimization – Making a website or web page rank high in online search results
  • Traffic: Number of people who visit a website


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