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Article Title: Marketing medication as his and hers? This is ‘anxiety economy’ at its worst


Article Summary

In this article, the author speaks about medication marketing and its negative impacts. Countless brands today are expertly targeting the perfect millennial as their customers by uploading fancily packaged products on Instagram. The pharmaceutical industry too has followed suit and one name particularly sticks out – His and Hers.  This telemedicine company, as the names suggest, is aimed at men and women respectively: His selling pharmaceuticals to promote hair growth and treat sexual dysfunction, Hers offering birth control and skincare products. Offering to control, what the author says, is a part of normal nuanced life, these brands rely on exploiting our anxiety and insecurities and using it to sell products and lifestyles that only serve to alienate us further from our inner lives. The author is aghast that the brand is pathologizing normal emotional behaviour to sell their merchandise. She says that the secret to live a joyful life can never be found on Instagram nor can they be sold – no matter how it is packaged.

Article Link: Click here to read the full article


Words to learn from this Article:

Antithetical: Sharply contrasted in character or purpose

Egregious: Conspicuously and outrageously bad or reprehensible

Earnest: Sincerely intended and with strong feeling

Slick: A slippery smoothness

Palatable: Acceptable to the taste or mind

Pernicious: Exceedingly harmful

Neoliberal: Having or showing belief in the need for economic growth in addition to traditional liberalistic values

Tropes: Language used in a figurative or nonliteral sense

Nuance: A subtle difference in meaning, opinion or attitude


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