When this ad was first released, I absolutely fell in love with it. The expressions of the kid are so perfect and it represents what kids are: guileless, free from any form of deceit and totally transparent.

 Pronunciation: gahyl-lis

Meanings of Guileless:

1. free from guile; sincere; honest; straightforward; frank.

(Guile is defined as insidious cunning in attaining a goal; crafty or artful deception; duplicity.)

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