Creativity is the buzzword when it comes to advertising and sending your message across. Make it as
creative as you can and the message goes out loud and clear, doesn’t it? See this if you do not believe me:

The message in this piece that smoking can cause impotency (not capable of sexual intercourse) is one that is out across in the most clever and creative of ways. Such use of imagination and mental skill is referred to as INGENIOUS.

What exactly does this ad do? It DISSUADES us for smoking, that is it tries to turn us away from smoking by persuasion.

Dictionary Definitions for Ingenious:

1. Marked by inventive skill and imagination. (adjective)

2. Having or arising from an inventive or cunning mind; clever: an ingenious scheme. (adjective)

Dictionary Definitions for Dissuade:

1. To deter (a person) from a course of action or a purpose by persuasion or exhortation. (verb)

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