Lucrative can be easily learnt by associating it with two words look and creative and we can say it like, if you look creative, you have more chances of earning good amount of money. And lucrative also means a business that is profitable. So, in this case selling creativity can be your business.
Meaning of lucrative: (Adjective)
1. Profitable/gainful or cost-effective
Usage of lucrative:
1. His profession is very lucrative.
2. Lucrativeness of his business has attracted lot of beneficial partnerships. (Noun)
3. He knows how to make a business work lucratively. (Adverb)