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Recommendation 1 from ‘The Economic Times’

Article Name:‘How world’s biggest marketers are going creative in time of crisis’

By: ‘Delshad Irani & Ravi Balkrishnan, ET Bureau’

Iread my eyes out and can’t read half enough…the more one reads the more one sees we have to read. : John Adams


The article is stating as to how the world’s major marketers are playing around with the various crisis situations and bringing to the world some of the most creative ads. The article states that creativity is one thing that cannot exist in isolation from the outside world. It is a very interesting read, taking into consideration that the article has listed all those companies that are making an effort to stand out.

Read the full article here.

Learn Words from the article:

Inventiveness: ingenuity
Antidote: Cure
Effective: Effectual
Imminent: Looming

Recommendation 2 from ‘Slate’

Article Name:‘Tax the Olympians’

By: ‘Matthew Yglesias’

It is well known that reading quickens the growth o heart like nothing else. : Catherynne M. Valente


The article is stating that President Obama and Marco Rubio’s idea to not to tax medal winners in the Olympics is a very bad idea and if someone was to be awarded for the dumb new policy ideas, it would be both of them. The article states that there really isn’t an extra tax bill waiting for the medal winners, as if there is extra income, it will be taxed.

Read the full article here.

Learn Words from the article:

Consensus: Accord
Lucrative: Profitable
Endorsement: Backing

Recommendation 3 from ‘The Times of India Crest Edition’

Article Name:‘The power broker’

By: ‘Shrabonti Bagchi’

Education begins the gentleman, but reading, good company and reflection must finish him. : John Locke


The article is talking about Sridhar Murthy who with the help of solar panels installed on his roof generates electricity that not only serves his house, but also the excess of the electricity produced flows into the city’s grid. The article is a story of Sridhar Murthy’s effort to make his house green, which is so apt in the times when Indians are grappling with grid failures.

Read the full article here.

Learn Words from the article:

Sensation: Feeling
Interactive: Acting or capable of acting on each other
Renewable: That can be renewed
Submersible: A vessel capable of remaining under water.



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