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Recommendation 1 from ‘The New York Times’

Article Name:‘For teenage smokers, removing the allure of the pack’

By: ‘Tina Rosenberg’

Effective readers, even at their earliest levels, read in five to seven word phrases rather than word by word. : Richard L. Allington


The article is talking about Australia to be the first country to get under its control the cigarette advertising. According to the article all cigarette packs will look same .i.e. olive green in colour with big health warnings, which means brands will almost be omitted finding space only in small letters. This is being done, so that cigarette acquiring and smoking becomes less attractive.

Read the full article here.

Learn Words from the article:

Generic: General
Allure: Attraction
Dangerous: Unsafe
Rebellion: Revolt
Impress: Make an impression

Recommendation 2 from ‘The Economic Times’

Article Name:‘How Memac Ogilvy won in a new democracy’

By: ‘Delshad Irani, ET Bureau’

Let us read and let us dance – two amusements that will never do any harm to the world. : Voltaire


The article is talking about an interesting campaign run by Memac Ogilvy in Tunisia to create awareness about voting in the voting population. The campaign sort of created anger in the public and this anger was used to achieve the end to make people realise that their vote counted. An interesting campaign and the article indeed!

Read the full article here.

Learn Words from the article:

Agitated: Nervous
Travesty: Charade
Unimaginable: Incredible

Recommendation 3 from ‘The Times of India’

Article Name:‘Common man has not given up on corruption’

By: ‘Rajesh Kalra’

TA good book on your shelf is a friend that turns its back on you and remains a friend.


The article states that though there are words going around about campaign on corruption not gaining the same momentum as it did earlier. Writer states that this campaign is bound to be plagued by controversies as the campaign is being run on two different fronts with different people .i.e. Anna Hazare and Ramdev. However, no matter what is said about the campaign being dampened, but the truth is that the intolerance against corruption is growing more than ever.

Read the full article here.

Learn Words from the article:

Applicable: Appropriate.
Satiates: Satisfies.
Inevitable: Predictable.



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