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Recommendation 1 from ‘The Economic Times’

Article Name:‘How global brand Adidas slipped in India’

By: ‘Binoy Prabhakar & Chaitali Chakravarty’

The article states that Adidas has slipped in India, literally as a business. It points out that irregularities at its Reebok unit in India has vanished $125million from its global profits. In the process, company has sacked two of its heads in India. However, company is not saying why such losses have happened in India. The article points out that the business has been replete with strategic blunders, corporate mismanagement, and financial mischief and may be all this attributed to this state of the present situation.


The eight page article will take your time if you decide to read it, but it will be worth it. From beginning of Adidas’s adventures in to India to its current situation, everything has been written down for you. And if you run a business, may be you can learn not to make the same mistakes.

Read the full article here.

Learn Words from the article:

Shambles: Mess
Considerable: Substantial

Recommendation 2 from ‘The Economic Times’

Article Name:‘Eco friendly hotels not only help preserve the environment but is a cheaper alternative too’

By: ‘Sushmita Choudhury Agarwal’

The article is talking about the emergence of Eco hotels. It cites the example of The Raintree hotels in Chennai, which save 40% energy through various measures, like a button in the room enables the customer to set the room temperature at constant, thus saving energy. It also produces required energy through windmills. The article states that eco tourism began as a fad few years ago, but today it’s turning into a good business too. Eco hotels are not only helping sustain the environment, but also are cheaper alternatives, as they help cut your stay costs from 5-20%


The time has gone when we could afford eco tourism as just a fad. Time is demanding more efforts on our part to conserve the environment for the coming generations. Plus, eco hotels become cheaper alternatives, so in a way we save money aa well as the environment. Further, eco tourism really adds to the attractiveness of the place you visit.

Read the full article here.

Learn Words from the article:

Fad: Fashion
Sustainable: Capable of being continued
Efficien: Competent

Recommendation 3 from ‘Foreign Policy’

Article Name:‘Getting ready for life after Castro’

By: ‘Jaime Suchlicki’

The article is talking about the challenges that Cuba is facing and how important it is to prepare for such a transition. There will be many challenges faced in Cuba during these times like economic reconstruction, as it has depended a lot on Soviet bloc for trade. Further, most of the exports have declined, like sugar production has dropped to great depression levels. Also, Cuban peso has depreciated. And Cuba’s infrastructure is in major need of rebuilding. Also, the role of the military will be shaped in case conflicts happen in post-Castro period.


Here we are talking about a country and all the challenges mentioned in the article states the stagnation that country has gone through economically. So, yes lot of things can happen and Cuba has to be prepared or else it will spiral further down.

Read the full article here.

Learn Words from the article:

Transitions: Changes
Restrictions: Boundaries
Reconstruction: Rebuilding



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