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This is a clever-clever advert. Have a look:

The two guards in this implement a super clever maneuver in order to implement a scheme. This plotting and scheming, when merged with cleverness, is referred to as contriving something.

In most senses, this word is used in the negative sense, so it may be 100% applicable in the given case.

Meanings of Contrive:

1. To plan with cleverness or ingenuity; devise.
2. To invent or fabricate, especially by improvisation.
3. To plan with evil intent; scheme.
4. To bring about, as by scheming; manage

Pronunciation: kuhn-trahyv

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